Dhobi X - India's e'stri app
CHIEF MARKETING OFFICER
INTRODUCTION
DhobiX aims to provide convenient, reliable and affrodable clothing care services that fits into your busy routine effortlessly. Through a user-friendly platform that transforms your routine chore into a seamless digital experience.
ROLE
Brand strategy & design, Web & App graphics, Marketing campaigns, social media.
TEAM
CEO – Aakash Jaiswal
CTO- Sahil Sharma
UI designer – Disha Nagpal
TIMELINE
June – Nov 2023
Challenges!
Branding
Logo Redesign, Color guildelines
Web & App Graphics
Illustration, Iconography, Ad screens & banners.
Marketing Campaign
Strategy & Designing
Social Media
Banners, reels, posts & YT vlogs.
BRANDING
PROBLEM STATEMENT
The previous logo generated by AI lacked Balance, contrast & emphasis on the brand name as whole. While the special character “X” in the name “Dhobi X” had also not been used creatively in the logo to the venture’s advantage.
Re-designing OBJECTIVES
- An opportunity to put emphasis on “X” as a creative and dynamic focal point to enhance brand recall and showcase innovation.
- Redesign the “Dhobi X” logo to ensure balance, contrast, and emphasis for a visually harmonious and impactful identity.
RESULT
A logo with Balance, contrast & emphasis as whole. While the special character “X” in the name “Dhobi X” used creatively.
